About
FPWS is a small full-service practice. We stay small on purpose, it's what lets us care, and what lets us own outcomes instead of slices.
Operators
SEO · AEO · GEO · Frontend
Owns the search and AI-search work end to end, keyword and citation strategy, schema architecture, AEO/GEO operations. Builds the frontend: Next.js, Tailwind, motion, performance budgets that hold under real-world load.
Backend · IT · Systems
Owns everything the user doesn't see, backend services, infrastructure, deployment pipelines, monitoring, debugging the gnarly production stuff that won't reproduce locally. The reason the sites don't break in the middle of the night.
How we work
Most agencies grow until they need a layer of account managers between the work and the client. The work suffers. FPWS is built around the two of us being in every brief, every engineering review, every monthly report, and capped at six concurrent engagements so it stays that way.
Frontend, search, content, and AEO/GEO sit with Fahim. Backend, infra, debugging, and the systems work that keeps things alive sit with Peter. Hand-offs happen across a Slack channel, not across companies.
Philosophy
We measure ourselves on whether your business is getting found and converting, not on how many decks we shipped or hours we logged. Every engagement has a written outcome contract.
Same humans for research, design, build, launch, and the months after. Hand-offs cause drift; drift costs you. Boutique by design.
We'd rather ship one thing this month that compounds for three years than five things that look great on a portfolio and don't move the needle.
We publish what we learn. Briefs, frameworks, post-mortems, the work itself is the marketing.
SEO compounds. AEO compounds. We tell you what to expect when, and we don't oversell month-one wins that fade.
No jargon walls, no enterprise-coded slide decks, no hype. The work is technical; how we describe it doesn't have to be.
Right fit
Wrong fit