Why a 6-month minimum?

SEO compounds. Three months is enough to break things and not enough to fix them. Six months is the floor where compounding becomes visible.

Can we pause or scale the retainer?

Pause: with 30 days notice. Scale up or down: at the start of any quarter, with mutual agreement on the new deliverable list.

What if we already have an in-house SEO team?

We can run alongside in-house, usually we own the technical layer, schema architecture, and AEO/GEO work, while in-house owns content production. Scope adjusts to your team.

Management

The work that compounds.

Monthly cadence: rankings, citations, CWV, schema, content, reporting. Most clients stay for years because the work compounds and the reporting is honest.

Min term: 6 months
Median tenure: 26 months
Deliverables: Defined per month

What it is

The plain-English version.

FPWS ongoing management retainers run monthly with a defined deliverable list per month. Standard scope includes 2–4 content pieces, technical SEO upkeep, schema audits, AI citation monitoring across 4+ platforms, Local SEO operations (where applicable), CWV regression monitoring, and a written monthly report. Six-month minimum term; most clients renew through year three and beyond.

What we do

The work, unpacked.

Content production

2–4 pieces per month. Pillar updates, cluster expansion, citation-engineered passages, FAQ updates. Strategy-driven, not volume-driven.

Technical upkeep

Monthly technical health check, schema audit, redirect cleanup, CWV monitoring, dependency upgrades, security patching.

AI citation monitoring

DataForSEO ChatGPT scraper + manual prompt panels across 50+ target queries. Monthly citation diff and competitive comparison.

SEO operations

GSC + BWT issue resolution, ranking tracking, query-opportunity surfacing, internal-link refinement, backlink monitoring.

Local SEO

Where applicable: GBP posts, Q&A handling, review monitoring + response, NAP audits, location-page maintenance.

Strategy + reporting

Quarterly strategy review, monthly written report with what shipped, what moved, why we think it moved, what's next.

What you get

Concrete deliverables.

Monthly content production
Technical SEO operations
AI citation monitoring + reporting
GSC + BWT operations
Schema audits + upkeep
Local SEO ops (if applicable)
Quarterly strategy review
Monthly written report + dashboard
Direct Slack + email access
Annual platform health review

Related services

SEO AEO Local SEO

Questions

Common first asks.

SEO compounds. Three months is enough to break things and not enough to fix them. Six months is the floor where compounding becomes visible.

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