Local SEO
GBP, NAP at scale, location pages that actually rank, review-flow integration, local schema. For service businesses with one location or 100.
- Locations
- 1 to 100+
- Industries
- 12 verticals
- Cadence
- Monthly retainer
What it is
The plain-English version.
FPWS provides Local SEO services for brick-and-mortar, service-area, and multi-location businesses. Work spans Google Business Profile optimization, NAP consistency across citations, location-page architecture, review acquisition flows, and LocalBusiness schema. Multi-location engagements include centralized location-page templating with per-location overrides for ranking competitiveness.
What we do
The work, unpacked.
Google Business Profile
Optimization, post cadence, photo strategy, Q&A monitoring, attribute coverage. The first surface most local prospects see.
NAP consistency
Audit and clean up Name/Address/Phone across every citation source, Yelp, Apple Maps, Bing Places, industry directories.
Location pages
Per-location pages built to actually rank, not generated to fill a sitemap. Local schema, neighborhood signals, location-specific content.
Review acquisition
Wired into the post-service workflow. SMS + email flows, response handling, Google review monitoring, sentiment scoring.
Multi-location architecture
Templated location pages with per-location overrides. Centralized content updates, decentralized local signals.
What you get
Concrete deliverables.
- GBP optimization + monthly post cadence
- NAP audit + cleanup across citations
- Location pages built and ranked
- LocalBusiness schema, validated
- Review acquisition flow
- Monthly local-rank tracking report
- Q&A and review response handling
Related services
Questions
Common first asks.
Both. We adjust GBP type, schema (LocalBusiness vs ServiceArea), and content architecture based on your model. Hybrid (storefront + service-area) is common and we handle it.